- Apr 12, 2019
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GM's Shop, Click Drive Program
- Thread starter JessicaRuth
- Start date
✨ AI Highlights
This thread discusses GM's Shop, Click Drive program, an online car buying platform allowing customers to purchase vehicles without visiting a dealership or test driving. Participants debate its viability by sharing past experiences with remote car sales (eBay Motors, online negotiation tools), with mixed results—some dealers achieved success selling hundreds of cars online, while others found ROI poor and struggled with customer conversion and geographic limitations. The key insight is that while online car buying has historical precedent and GM reported a 30% close rate on leads, dealers remain skeptical about whether removing the in-person experience actually drives significant sales volume compared to traditional dealership operations.
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