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Google’s new Jelly Bean SERPs
SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is theSERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world.
Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. The next most popular search type combines a “locale indicator” plus a manufacturer name. Boston + Ford is one example. These two SERP results can drive up to 80% of a dealer’s search traffic, so it’s important to own these search phrases.
But how can you do that?
Click here to continue reading and comment
SERP’s are the key to consumers finding your dealership online. It’s no surprise that Google is theSERP-master when they own 88% of all search traffic. Google SERP’s are evolving quickly in the mobile world.
Roughly 60% of a dealer’s SERP traffic results from searches of the dealer’s name. The next most popular search type combines a “locale indicator” plus a manufacturer name. Boston + Ford is one example. These two SERP results can drive up to 80% of a dealer’s search traffic, so it’s important to own these search phrases.
But how can you do that?
Click here to continue reading and comment
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