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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Google Advisor For New Car Sales
- Thread starter Stefan
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- Dec 30, 2009
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In essence it is by the same thing BUT without transactional data being involved.
- Dec 30, 2009
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I think Google's motto is "do NO evil"
They don't... they are helping the consumer (from their POV)
Not sure if I'm jumping the gun on this but has anyone heard any follow up to this or has google reached out to any other dealers with th option to use this product?
The program is not called "Google Cars", FYI. It's was called "Comparison Ads for Autos" and since I wrote this blog post, they've changed it to "Commercial Experience for Cars".
✨ AI Highlights
Automotive professionals debate Google's new "Google Advisor" (also called "Google Comparison Ads"), a beta lead generation product that allows customers to contact multiple dealers anonymously through Google search results. While some see potential for generating leads, most participants are skeptical, arguing that the anonymous contact model dilutes lead quality, reduces tracking capabilities, and mirrors flawed business models like AutoTrader and TrueCar—essentially allowing Google to monetize dealer inventory and organic search rankings while positioning itself as a middleman competitor.
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