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Google GMB removed as in violation, no reasons given.

Balboa Bill

Full Sticker
Nov 30, 2024
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Bill
Looking for some guidance here... We bought an existing franchised new car store last August. I took over the Google GMB from the previous owner. They invited me in to take it over, it went fine. For 8 months, everything was working as expected. I added Podium for reviews, which works great.

We brought in a new ad agency, and they wanted to add a service and parts listing to the GMB. That was done.

Recently, the GMB was still live, I had verified it, but Google now wanted it verified in more detail. Verification included making a video inside their system with the physical location, and proof of access, such as unlocking the entry door, going behind the front desk, etc. to show you had that ability. Our GM did the video and included himself and identified that he was a managing partner of the company.

It took a few tries, but Google accepted the video proof and gave us access again yesterday. I responded to the reviews that had accrued, and everything was fine.

This morning, the GMB was listed as suspended due to:

Violation type​


Content that violates our policies on deceptive content and behavior isn't allowed. Deceptive content intentionally misleads or deceives others.​



The agency has no solution, and I'm stumped. Has anyone else had this issue?

Thanks in advance!!
 
I've seen this happen a couple times, and the appeal process with Google SUCKS, but it usually does work. Be patient, and do the steps they ask, unfortunately. Whatever you do - do not make a new listing.
Thanks for the input. Ironically, they approved a parts and service listing, despite the main listing being suspended. We're doing the appeal. but it still is frustrating.
 
How to Survive a Google Business Profile Suspension Without Losing Your Will to Live

Step one: patience.
Step two: more f***ing patience.
Step three: prepare for broken-English replies from what we can only assume is a rotating call center orbiting Saturn.

We spent a month—yes, a whole damn month—getting one of these suspensions resolved for a client. Not to scare you, but Google treats this department like a disowned stepchild. It’s 100% outsourced, powered by chaos and apathy. And no, there's absolutely nothing you can do about that.

Now, let me do you a favor and save you a week of yelling at your screen, but first I recommend enabling a bit of background music fitting for this read:


If you have a Google Ads account, stop reading and go submit your support request from inside that account instead.
Seriously. It’s like having VIP access to the same broken system, but with a shorter line. I found this out after my mental health was already in shambles.

For the rest of you poor souls with no Ads account, here’s what I painfully learned from this digital hostage negotiation:

Tip #1: Got an actual human reply from Google at any point in the past?​

Never. Let. Go. Of. That. Email thread.
Treat it like the last bottle of water in the desert. Even if it’s a closed ticket about something totally unrelated—use that thread to respond. For some reason, that brings reply times down from three days to, like, one. Magic? Nope—just Google roulette again.


Tip #2: No past emails? Welcome to ‘GoogleRoulette’​

Open your Google Business Profile. Try to get to support. Now you’re playing a game I call GoogleRoulette™, where your objective is to land the elusive “CHAT” button before the system decides you’re not worthy and tells you to “Ask the Community.”

Here’s the actual move:
When it says “Tell us what we can help with,” do not—I repeat—DO NOT mention suspension, profile, verification, or anything logical.
Say something totally random. Like:
“Help—someone marked us as a massage parlor again.”
Click “Other.”


If the Chat button appears, congrats—you’ve won the jackpot. Plead your case with the live agent then immediately buy lottery tickets. If you get “Email us,” move to the next section.
If you get “Ask the Community,” you’re screwed. Seriously. Try again from another profile.

Tip #3: You’re Stuck With Email Support? Here’s How to (Maybe) Not Get Ignored​

Once you’ve been banished to the email form, go nuclear. Write like a fed-up divorce attorney with receipts.
  • List every single thing you’ve done.
  • Include all past ticket numbers.
  • Mention you completed live video verification.
  • Make it clear that you were suspended with zero info.
    Write this exact phrase:
    “Please provide the EXACT violation(s) our business is suspended for so we can fix this IMMEDIATELY.”
    All caps? Optional. The rage behind the words? Mandatory.

Now upload documents. All of them. Don’t skip. Don’t guess. Don’t improvise. Here’s the required offering to the Google gods:
  • Business registration
  • Business license
  • Tax certificate
  • Utility bills with your business name/address (electricity, phone, cable, internet, not a napkin)

And don’t get cute with alternatives. The dealership GSM provided an AutoTrader bill with instructions to just try that.. because he couldn’t get a utility bill without summoning the Comptroller of Earth. Rejected. Grab some flowers, 6 pack, whatever works and go talk to the comptroller and just get the real docs.



Tip #4: You Submitted? Great. Now, Begin the Ritual of Annoyance.​


If you had a human email thread—light it up. Ping them for updates like it’s your side job.

If not, wait for someone to reply. Once they do, buckle up. You’ll need to follow up again and again and again—because if you don’t, your request will rot in the inbox like a forgotten Amazon return.

Minimum 5-day delay unless you start tapping the glass.


In summary:
  • Pretend you’re not suspended to get help.
  • Send totally unrelated messages to bait the chat button.
  • Stockpile documents like you’re going to court.
  • Repeat your issue like a broken Roomba.
  • Be petty. Be persistent. Be annoying.

That’s how you get your Google Business Profile unsuspended.


Good luck. You’ll need it.


P.S. In your case, definitely mention that you created a spin-off GMB for your parts department. Odds are, verifying the main profile and then immediately launching a second one threw a red flag for Google’s over-caffeinated AI. Now, you’ll need to explain how this is actually a legitimate second business and not some shady clone operation. Welcome to the clown show.
 
I've seen this happen a couple times, and the appeal process with Google SUCKS, but it usually does work. Be patient, and do the steps they ask, unfortunately. Whatever you do - do not make a new listing.
Thanks for the input. Ironically, they approved a parts and service listing, despite the main listing being suspended. We're doing the appeal. but it still is frustrating.
How to Survive a Google Business Profile Suspension Without Losing Your Will to Live

Step one: patience.
Step two: more f***ing patience.
Step three: prepare for broken-English replies from what we can only assume is a rotating call center orbiting Saturn.

We spent a month—yes, a whole damn month—getting one of these suspensions resolved for a client. Not to scare you, but Google treats this department like a disowned stepchild. It’s 100% outsourced, powered by chaos and apathy. And no, there's absolutely nothing you can do about that.

Now, let me do you a favor and save you a week of yelling at your screen, but first I recommend enabling a bit of background music fitting for this read:


If you have a Google Ads account, stop reading and go submit your support request from inside that account instead.
Seriously. It’s like having VIP access to the same broken system, but with a shorter line. I found this out after my mental health was already in shambles.

For the rest of you poor souls with no Ads account, here’s what I painfully learned from this digital hostage negotiation:

Tip #1: Got an actual human reply from Google at any point in the past?​

Never. Let. Go. Of. That. Email thread.
Treat it like the last bottle of water in the desert. Even if it’s a closed ticket about something totally unrelated—use that thread to respond. For some reason, that brings reply times down from three days to, like, one. Magic? Nope—just Google roulette again.


Tip #2: No past emails? Welcome to ‘GoogleRoulette’​

Open your Google Business Profile. Try to get to support. Now you’re playing a game I call GoogleRoulette™, where your objective is to land the elusive “CHAT” button before the system decides you’re not worthy and tells you to “Ask the Community.”

Here’s the actual move:
When it says “Tell us what we can help with,” do not—I repeat—DO NOT mention suspension, profile, verification, or anything logical.
Say something totally random. Like:
“Help—someone marked us as a massage parlor again.”
Click “Other.”


If the Chat button appears, congrats—you’ve won the jackpot. Plead your case with the live agent then immediately buy lottery tickets. If you get “Email us,” move to the next section.
If you get “Ask the Community,” you’re screwed. Seriously. Try again from another profile.

Tip #3: You’re Stuck With Email Support? Here’s How to (Maybe) Not Get Ignored​

Once you’ve been banished to the email form, go nuclear. Write like a fed-up divorce attorney with receipts.
  • List every single thing you’ve done.
  • Include all past ticket numbers.
  • Mention you completed live video verification.
  • Make it clear that you were suspended with zero info.
    Write this exact phrase:
    “Please provide the EXACT violation(s) our business is suspended for so we can fix this IMMEDIATELY.”
    All caps? Optional. The rage behind the words? Mandatory.

Now upload documents. All of them. Don’t skip. Don’t guess. Don’t improvise. Here’s the required offering to the Google gods:
  • Business registration
  • Business license
  • Tax certificate
  • Utility bills with your business name/address (electricity, phone, cable, internet, not a napkin)

And don’t get cute with alternatives. The dealership GSM provided an AutoTrader bill with instructions to just try that.. because he couldn’t get a utility bill without summoning the Comptroller of Earth. Rejected. Grab some flowers, 6 pack, whatever works and go talk to the comptroller and just get the real docs.



Tip #4: You Submitted? Great. Now, Begin the Ritual of Annoyance.​


If you had a human email thread—light it up. Ping them for updates like it’s your side job.

If not, wait for someone to reply. Once they do, buckle up. You’ll need to follow up again and again and again—because if you don’t, your request will rot in the inbox like a forgotten Amazon return.

Minimum 5-day delay unless you start tapping the glass.


In summary:
  • Pretend you’re not suspended to get help.
  • Send totally unrelated messages to bait the chat button.
  • Stockpile documents like you’re going to court.
  • Repeat your issue like a broken Roomba.
  • Be petty. Be persistent. Be annoying.

That’s how you get your Google Business Profile unsuspended.


Good luck. You’ll need it.


P.S. In your case, definitely mention that you created a spin-off GMB for your parts department. Odds are, verifying the main profile and then immediately launching a second one threw a red flag for Google’s over-caffeinated AI. Now, you’ll need to explain how this is actually a legitimate second business and not some shady clone operation. Welcome to the clown show.
THANK YOU! This is great information.
 
Thanks for the input. Ironically, they approved a parts and service listing, despite the main listing being suspended. We're doing the appeal. but it still is frustrating.

THANK YOU! This is great information.
No worries! My trauma’s still pretty fresh—if you couldn’t tell—so apologies for the glass-half-empty tone in that message.
 


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