- Jan 7, 2010
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- Chip
Not sure how many people are using Google's Webmaster Tools for your dealership websites, but with the amount of information they just released on Top Search Queries, now's the time if you were holding out!
You can now see more detailed information for each query including the number of impressions that query got, how many times your link was clicked on out of those impressions and what position it was in, in the SERPs when it was clicked on. Amazing amount of information, really.
A couple of big things to note:
After position 3, the chance of someone clicking on your link go basically to 0 in relation to the CTR of position 1, 2 and 3.
Google was rumored to bounce around sites for certain keywords for testing who performed best, and this seems to confirm that rumor. What's even more interesting is the impact of placing first for a keyword/phrase as opposed to second. For our site, it looks like they took the phrase "dealership reviews" and gave us the top two SERP links (perhaps one was a supplemental?). For a given time period, we had 210 impressions in the top spot and 210 impressions in the second spot. The first spot received 140 clicks and the second spot received < 10.
It also shows which of your pages you were ranking for and which pages the user clicked on through too.
Unbelievably useful data. So useful, I'm amazed they released this.
Chip-
You can now see more detailed information for each query including the number of impressions that query got, how many times your link was clicked on out of those impressions and what position it was in, in the SERPs when it was clicked on. Amazing amount of information, really.
A couple of big things to note:
After position 3, the chance of someone clicking on your link go basically to 0 in relation to the CTR of position 1, 2 and 3.
Google was rumored to bounce around sites for certain keywords for testing who performed best, and this seems to confirm that rumor. What's even more interesting is the impact of placing first for a keyword/phrase as opposed to second. For our site, it looks like they took the phrase "dealership reviews" and gave us the top two SERP links (perhaps one was a supplemental?). For a given time period, we had 210 impressions in the top spot and 210 impressions in the second spot. The first spot received 140 clicks and the second spot received < 10.
It also shows which of your pages you were ranking for and which pages the user clicked on through too.
Unbelievably useful data. So useful, I'm amazed they released this.
Chip-
