Google launches new Ad marketplace.

[JohnScott]

You may already be aware of this, thought I would pass it on.

Google Launches New Ad Marketplace; Display Ads Will Never Be the Same

snip-
"speculation was rampant that Google would apply its unique and lucrative ad model to display ads after its $3.1 Billion DoubleClick acquisition. Now that speculation has become reality. Google has just launched the DoubleClick Ad Exchange, and it is just like AdWords and AdSense, except that it is a marketplace for display ads."

 

[Jeff Kershner]

Thanks for sharing..I have had my eyes on this for sometime now, being knee deep into display advertising with MileOne. This could be interesting and will should allow display advertising as a much more viable option for dealers than what it has in the past.