I want to start out by saying this has been an awesome thread. It's been great to see everyone contribute so much information and it's interesting to see everyone's perspective.
A few final points to my final take on this:
1.) Google is going to always to whatever they want, in the past I have read disaster stories about huge businesses shutting down overnight because Google changed their SEO algorithm which also caused hundreds of employees to be jobless. Things could be worst.
2.) Google has been putting a big emphasis on the quality of content for search and I see them shifting their efforts the same way towards customer experiences (reviews); ultimately they are going to have to filter out the real reviews from the fake ones, and that's a tough thing to do, especially when the review is being aggregated from a 3rd party review site. This was bound to happen some day.
3.) DealerRater still has tremendous value. They have an amazing process, great training and like any other online business, this might be a small bump in the road for them but by no means an end.
4.) Yelp never wanted to be part of Google Places in the first place, so that has to mean something. Here is an interesting article, 4 months old but still relevant:
Google issues ultimatum to Yelp: free content or no search indexing - Telegraph
5.) I'm starting to see this trend that concerns me. We continue to keep investing time and money on expanding our brands onto 3rd party sites that can a.) go out of business any day, b.) change their terms of use at any time. A perfect example of this is Wall Street's takes on Zynga's upcoming IPO, in so many words, Facebook owns them. That's a scary thought. The same goes for reviews and everything else.
"Facebook is the primary distribution, marketing, promotion and payment platform for our games. We generate substantially all of our revenue and players through the Facebook platform and expect to continue to do so for the foreseeable future," the filing explains. "Any deterioration in our relationship with Facebook would harm our business and adversely affect the value of our Class A common stock."
Zynga's IPO filing shows utter dependence on Facebook
Anyways, great job at always keeping it real in here. Hope your having a better weekend then me sitting in front of my computer.
Regards,
Adam Boalt
GOSO