That's slick
@Rick Buffkin - thanks for sharing that. I'll be passing that along to my Account Rep at Prime. I'm not sure if they're doing this already or not.
You could possibly set up campaign in your CRM to automatically send all customers X days after purchase an email inviting them to review/share their experience, while directing them to your Google Review page using the process that Rick shared.
The easiest way to accumulate reviews is by tapping into your
Service traffic. If you have a solid service department, go after those customers for reviews. I would bet you already have an after service / service retention program in place (mandatory by most OEM's) that emails the customer after their vehicle has been serviced. See if you can customize the "after service" email communication and solicit for the review. You may even be able to use your CRM to accomplish this.
Find out if your service retention program or CRM has the ability to recognize the email address so if the customer has a @gmail.com email it will automatically change the link and/or email template, pointing the customer directly to your Google review page.