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RyanThe challenge here is separately fact from fiction. Over 80% of store visits I have analyzed associated with the SEM campaigns buying the dealership's name or location. So, once you see that, it is clear that Google is not efficient in bringing incremental new shoppers to the dealership's website. The shoppers it brings are likely cost effective, but Google is attempting to continue its story that it takes credit for the impact created by other brand influences. When you take the shoppers from GMB and Branded campaigns, many will come to the conclusions that the King has No Clothes.
Ryan
The challenge here is separately fact from fiction. Over 80% of store visits I have analyzed associated with the SEM campaigns buying the dealership's name or location. So, once you see that, it is clear that Google is not efficient in bringing incremental new shoppers to the dealership's website. The shoppers it brings are likely cost effective, but Google is attempting to continue its story that it takes credit for the impact created by other brand influences. When you take the shoppers from GMB and Branded campaigns, many will come to the conclusions that the King has No Clothes.
