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I would agree with that statement. They are trying to take credit for something that isn't creditworthy. Totally biased.


As far as CarGurus attribition and other channels etc.,

  1. Why not break out the Automotive Channels through Custom Channel Groups? Ad your spend (inject it into Analytics, Adwords / Ads will automatically do it if it is connected) and the correct attribution model (MTA) and look at your Cost Per Acquisition (CPA) with Last Touch vs. MTA.
  2. The same should be said of the Store Visits area, once you define this stuff, Your image shows "Default Channel Grouping." I bet if you expand it with a Custom Automotive Channel Grouping, it will expand the shit out of the results (don't rely on Google to know the referral).


I do like that Google Attribution will pull both Analytics and Ads / Adwords data. The ultimate triumvirate.



I would guess it rarely deviates from this as well. Branded rarely loses.


BTW, see how much better this is, a Title / Subject for us to easily find than buried in your own thread... ;-)