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[USER=176]@brianpasch[/USER] I stole a screenshot (showing a good example of Custom Auto Channel Grouping) from one of your previous LinkedIn posts @ https://www.linkedin.com/feed/update/urn:li:activity:6459428960827695105 (even though I argued against Last Touch, it's super useful). As a Google Analytics user, you should be able to create various (themed) channel groups and use them in this situation, against store visits.