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It is worth noting that Store Visits data is not a Magic Bullet -- it is an estimate at best. First, the percentage of automotive shoppers who have turned off Location Services on their phones is fairly high. I've seen monthly figures for shoppers with Location Services enabled in my market (West Michigan) as low as 29% but generally hovers between 35% and 40%.

Google also has written about other limitations.
"Store visit data is based on anonymous, aggregated statistics. Google Ads creates modeled numbers by using current and past data on the number of people who click or view your ads and later visit your store.

Store visit data can’t be tied to individual ad clicks, viewable impressions, or people. We use industry best practices to ensure the privacy of individual users."
https://support.google.com/google-ads/answer/6100636

Store Visits may prove to give some added useful insights, but the usefulness be limited

<blockquote data-quote="ed.brooks" data-source="post: 52197" data-attributes="member: 764">It is worth noting that Store Visits data is not a Magic Bullet -- it is an estimate at best. First, the percentage of automotive shoppers who have turned off Location Services on their phones is fairly high. I've seen monthly figures for shoppers with Location Services enabled in my market (West Michigan) as low as 29% but generally hovers between 35% and 40%.Google also has written about other limitations.&quot;Store visit data is based on anonymous, aggregated statistics. Google Ads creates modeled numbers by using current and past data on the number of people who click or view your ads and later visit your store.

Store visit data can’t be tied to individual ad clicks, viewable impressions, or people. We use industry best practices to ensure the privacy of individual users.&quot;<a href="https://support.google.com/google-ads/answer/6100636" target="_blank">https://support.google.com/google-ads/answer/6100636</a>
Store Visits may prove to give some added useful insights, but the usefulness be limited</blockquote>

[QUOTE="ed.brooks, post: 52197, member: 764"] It is worth noting that [B]Store Visits[/B] data is [B]not a Magic Bullet[/B] -- it is an estimate at best. First, the percentage of automotive shoppers who have turned off Location Services on their phones is fairly high. I've seen monthly figures for shoppers with [B]Location Services enabled[/B] in my market (West Michigan) as low as 29% but generally hovers between 35% and 40%. Google also has written about other limitations. [INDENT][I]"Store visit data is based on anonymous, aggregated statistics. Google Ads creates modeled numbers by using current and past data on the number of people who click or view your ads and later visit your store. Store visit data can’t be tied to individual ad clicks, viewable impressions, or people. We use industry best practices to ensure the privacy of individual users."[/I] [INDENT][URL]https://support.google.com/google-ads/answer/6100636[/URL][/INDENT][/INDENT] [B][I]Store Visits may prove to give some added useful insights, but the usefulness be limited[/I][/B] [/QUOTE]

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