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All I know is that the info I've seen defines a Store Visit as "someone who physically walked into a dealership after clicking on a paid search ad or being shown a viewable impression* of a display ad within the past 30 days."Now they are adding "every single website traffic source / medium (organic, bing, facebook, etc)" into the Store Visits metric.Far from adding clarity, this just adds more folks who can conceivably claim some credit. Think about it, if a customer saw 50% of an ad that was onscreen for at least 1 second in the 30 days before the store visit, that source can claim some credit.*viewable impression is defined as 50% of the ad is onscreen for at least 1 second
All I know is that the info I've seen defines a Store Visit as "someone who physically walked into a dealership after clicking on a paid search ad or being shown a viewable impression* of a display ad within the past 30 days."
Now they are adding "every single website traffic source / medium (organic, bing, facebook, etc)" into the Store Visits metric.
Far from adding clarity, this just adds more folks who can conceivably claim some credit. Think about it, if a customer saw 50% of an ad that was onscreen for at least 1 second in the 30 days before the store visit, that source can claim some credit.
*viewable impression is defined as 50% of the ad is onscreen for at least 1 second
