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...or do you just want to look at the 'last click' into a dealer's website, leading to a Store Visit. I can argue the last click quite often comes from a search for the dealer's name. They may have visited the website before or they may have been exposed to the dealership through other sites. But Google will claim credit for the visit based on the 'last click'.And I can argue that a consumer never has to visit a dealer's website to buy a car.
...or do you just want to look at the 'last click' into a dealer's website, leading to a Store Visit. I can argue the last click quite often comes from a search for the dealer's name. They may have visited the website before or they may have been exposed to the dealership through other sites. But Google will claim credit for the visit based on the 'last click'.
And I can argue that a consumer never has to visit a dealer's website to buy a car.
