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See Ed, there's your problem. You don't know what you're talking about. You don't understand that this is a NEW report that is different from anything that you think you know about. If you knew what you were talking about, then you'd understand this is completely different from what you're familiar with. Far from confusing people, it will provide clarity as to what really drives people into a dealership and what doesn't.


I understand keeping up with changes in digital marketing can be hard, but honestly you should either keep up and know what you're posting about or learn from those that do.