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Google Attribution as a standalone product might not yet be heavily implemented in auto, but it will be. The streamlined and seamless nature of data flow from Google Ads, Analytics, etc. will make it vital for dealers. Who the hell wants to use an expensive 3rd party attribution tool that provides tertiary / pretty much non-actionable data and hacks the entire data pull down from Google Analytics / Ads and can't scale their offerings, 3rd party integrations and reports delivery? Especially since Google is going to block (or is blocking) their IDs from being used by those 3rd party attribution groups. I will still stick with my original claim, a sales attribution tool is great to figure out what might be working versus not, but you only need it for a few months at a time, not every month.Also, Google Analytics has plenty of hidden attribution gems for web traffic attribution. It's not sales attribution, but still it can provide much insight to what's working. Create custom auto channel groupings, inject budgets and determine your Cost Per Acquisition against auto channels.
Google Attribution as a standalone product might not yet be heavily implemented in auto, but it will be. The streamlined and seamless nature of data flow from Google Ads, Analytics, etc. will make it vital for dealers. Who the hell wants to use an expensive 3rd party attribution tool that provides tertiary / pretty much non-actionable data and hacks the entire data pull down from Google Analytics / Ads and can't scale their offerings, 3rd party integrations and reports delivery? Especially since Google is going to block (or is blocking) their IDs from being used by those 3rd party attribution groups. I will still stick with my original claim, a sales attribution tool is great to figure out what might be working versus not, but you only need it for a few months at a time, not every month.
Also, Google Analytics has plenty of hidden attribution gems for web traffic attribution. It's not sales attribution, but still it can provide much insight to what's working. Create custom auto channel groupings, inject budgets and determine your Cost Per Acquisition against auto channels.
