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Chip,

I've worked for a few third-party sites, but I'm not speaking on their behalf, only on my own. Most reputable third-party sites welcome and encourage all possible tracking. They also utilize UTM tags and generally end up being some of the leading referrers to dealer websites. All I'm saying is the Google Analytics is helpful, but it shouldn't the only place you look for attribution. It is a vendor dashboard (Google is a vendor), needs to be seen for what it is and what it is not, and a dealer needs to recognize it generally tilts in Googles direction and needs to be taken with a grain of salt. As of today, there are no Silver Bullets.