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In slightly off-topic news...#8: Cross-Device Reporting Comes to Google AnalyticsCross-device reporting is nothing novel, and reports like the Device report and the Device Paths report have long allowed advertisers to attribute conversions to multiple devices. Now, for the first time, cross-device reporting is coming to Google Analytics.The Cross Device reports live within the Audience section of Google Analytics, and are divided into three sub-reports:Device Overlap: Find out what type and how many devices are used to access your content.Device Paths: Discover the last 5 device types used before a conversion.Acquisition Device: See the relationship between acquisitions and conversions.Now you can compare segments, visualize data, and distinguish usage across desktop, mobile, and tablet at each stage of your purchasing funnel--all within Google Analytics.
In slightly off-topic news...
#8: Cross-Device Reporting Comes to Google Analytics
Cross-device reporting is nothing novel, and reports like the Device report and the Device Paths report have long allowed advertisers to attribute conversions to multiple devices. Now, for the first time, cross-device reporting is coming to Google Analytics.
The Cross Device reports live within the Audience section of Google Analytics, and are divided into three sub-reports:
Now you can compare segments, visualize data, and distinguish usage across desktop, mobile, and tablet at each stage of your purchasing funnel--all within Google Analytics.
