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I agree with all of above.  I just believe a metric as powerful as "Store Visits" would have been tested a million different ways to ensure this is a positive metric for them to reach.


I wasn't doubting the metrics validity or power.  I just sometimes feel Google has a business in which they tell us what to measure, how to measure, and how to advertise.


That all being said, I guess I am just jealous I didn't invent Google...  That's the moral of the story.