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Configure correctly, Google Analytics and / or Google Attribution should be able to read these metrics, from Foursquare.


Foursquare can now measure impact of TV ads on offline store visits

The company can also measure multiple channels and their effect on real-world consumer behavior.

https://marketingland.com/foursquare-can-now-measure-impact-of-tv-ads-on-offline-store-visits-251381