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Store visits "New vs. Returning" segmentation now available (Google Ads)https://support.google.com/google-ads/answer/9172732Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximize sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there.
Store visits "New vs. Returning" segmentation now available (Google Ads)
https://support.google.com/google-ads/answer/9172732
Advertisers who measure store visits can now better understand how many store visits come from new or repeat customers. Use these insights to tailor your messaging (e.g. promote offers specific to new customers) or adjust your marketing strategy to help reach your most valuable customer segment. For example, if your business goal is to maximize sales from existing customers, identify which campaigns and ad groups reach the most returning customers and focus your budgets, bid increases and keyword expansions there.
