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Is the algorithm they use for reporting non-trackable users as store-visits in Adwords duplicated on the store visits reported in Analytics? I didn't realize that a majority of store visits reported from Google in Adwords aren't signed-in trackable physical visits but rather a custom algorithm. My co-worker insists that GA doesn't use that algorithm because of the difference GMB linking. Anyone have any resource from Google on this? I can only find the reference to algorithm as it pertains to Ads. [USER=4695]@reverson[/USER], do you know?