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[USER=648]@Dan Sayer[/USER] slight correction and explanation to the custom algorithm/location discussion that I was trying to get at last night in Slack.  I'd venture to guess the Google Analytics algorithm is similar to how the calculation in Google Ads, but there has to be additional data (besides GMB) that Google is using to determine the store location.


Remember our Analytics Property that is reporting store visits is gathering data from 10 different domains.  Of those, only 5 are tied to a GMB listing.  The group site is one of the main domains reporting store visits (on 6 store locations), which is not on any GMB listing.