• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

GoogleAds // Turn OFF Search Partners

✨ AI Highlights

Dealer Drew Ament warns against Google's "Search Partners" network, arguing it generates low-quality, non-converting traffic through arbitrage schemes and poorly vetted partner sites that exploit the program. Respondents confirm the issue is widespread across major markets and note that Google Analytics doesn't adequately surface partner-specific data, making it difficult for dealers to identify wasted spend. The thread concludes that dealers need better visibility and control over search partner spending, and must focus on conversion quality rather than click volume—a responsibility that both Google and ad vendors have largely shirked.

Replies Views 24 6,619 Started Last Reply