Graduate student in need of dealer interviews

[erikh]

Hi Dealerrefresh.com members,

I'm a graduate student at UCLA and I'm researching how the internet is affecting car dealerships and their sales process. I'm currently gathering data on the CRM systems in use and how effective dealers think they are; more specifically how dealers currently use them to increase sales from existing customers, what they are currently costing, etc. It won't take more than 20-25 minutes and I can send you a Starbucks card in return. Please email me at [email protected] if you would be willing to spare a few minutes of your time, or reply with how I can contact you within this thread. Many, many thanks in advance for your time!

Regards,

Erik Heiberg

 

[erikh]

I should also mention that I am happy to share the final data with those interested. It should include an updated purchase funnel for car buying and how to optimize your spend as a dealer throughout the purchase process to lower costs and increase sales.

Thanks again in advance!

Erik

 

[erikh]

I've created a web-based survey for anyone that has 3-5 minutes, if you can take the survey it would be a big help!

https://www.surveymonkey.com/s/UCLAStudentDealerResearchSurvey