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I agree with much of this, but a lot of attribution companies promise the world. Actually... a lot of automotive vendors and agencies of all types promise the world, as if there is some shiny red button to push and we all know that's BS. I think it's a matter of expectations. IMO, the majority of the time a dealer's expectations are set incorrectly and then hell breaks loose. Massive churn / attrition rates and unhappy customers. That's what I've seen.