1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Guess the Villain Game - from RefreshFriday

Discussion in 'I'm Angry and Need to GRIPE!' started by Alex Snyder, Jan 18, 2019.

This forum sponsored by...
Page 1 of 5
  1. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,605
    Likes Received:
    893
    Location:
    Vermont
    On today's RefreshFriday, Jeffrey Tognetti laid-out some shady tactics being done by a "trusted" vendor. This vendor is pulling the dealer's DMS and CRM data to see if the marketing they are doing is turning into sales. That should be all the hints you need.

    Who is this vendor?

    @Jeffrey Tognetti@Jeffrey Tognetti will be revealing the answer on Monday. Let's see who can get it.
     
    #1 Alex Snyder, Jan 18, 2019
    • Great Idea Great Idea x 1
    2. This forum sponsored by...
  2. craigh

    craigh
    Expand Collapse
    Super Moderator

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,521
    Likes Received:
    586
    Location:
    Ontario, Canada
    Collapse Signature Expand Signature
    #2 craigh, Jan 18, 2019
    Last edited: Jan 18, 2019
    • Funny Funny x 1
  3. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,605
    Likes Received:
    893
    Location:
    Vermont
    Smart :ltbulb:
     
    #3 Alex Snyder, Jan 18, 2019
    • Funny Funny x 1
  4. Chris Leslie

    Chris Leslie
    Expand Collapse
    Sr. Refresher

    First Name:
    Chris K
    Dealer or Company Name:
    Heinrich Auto Group
    Twitter Handle:
    @chriskleslie
    Joined:
    Oct 28, 2012
    Messages:
    397
    Likes Received:
    182
    Location:
    Las Vegas
    I'm thinking it's Client Command.
     
    Collapse Signature Expand Signature
    #4 Chris Leslie, Jan 18, 2019
    • Like Like x 3
  5. georgenenni

    georgenenni
    Expand Collapse
    Getting Refreshed

    First Name:
    George
    Dealer or Company Name:
    Generations Digital LLC
    Twitter Handle:
    georgenenni
    Joined:
    Apr 13, 2012
    Messages:
    89
    Likes Received:
    35
    Location:
    Middletown Ohio
    I suspect there are multiple right answers, though @Jeffrey Tognetti@Jeffrey Tognetti is focused on one. My SWAG guess (and the latest on my radar) is iHeartRadio.
     
    Collapse Signature Expand Signature
    #5 georgenenni, Jan 19, 2019
    • Like Like x 1
  6. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,605
    Likes Received:
    893
    Location:
    Vermont
    What makes you guys think Client Command and iHeartRadio?
     
    #6 Alex Snyder, Jan 19, 2019
    • Like Like x 1
    • Funny Funny x 1
  7. georgenenni

    georgenenni
    Expand Collapse
    Getting Refreshed

    First Name:
    George
    Dealer or Company Name:
    Generations Digital LLC
    Twitter Handle:
    georgenenni
    Joined:
    Apr 13, 2012
    Messages:
    89
    Likes Received:
    35
    Location:
    Middletown Ohio
    @Alex Snyder@Alex Snyder , I only mention iHeart as I've recently heard of them offering both saturation marketing, and guaranteed results. I'm not a fan of criticizing vendors without solid proof, so in fairness iHeart may have a solid offering, I've not personally graded it. However, as Jeff spoke yesterday, it seemed have a similar ring to their sales pitch. Plus, I'm playing along in case I win a DR mug or something!

    I really liked @Jeffrey Tognetti@Jeffrey Tognetti 's "honey pot" idea, and plan to figure out how to use this without corrupting the DMS sales data. Maybe he can give us some tips there.
     
    Collapse Signature Expand Signature
    #7 georgenenni, Jan 19, 2019
    • Like Like x 2
  8. john.quinn

    john.quinn
    Expand Collapse
    Sr. Refresher

    First Name:
    John
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    JohnGQuinn
    Joined:
    Dec 2, 2009
    Messages:
    877
    Likes Received:
    357
    Wait... where's the villainy? What's the crime? I can remember this being part of the contract with TrueCars back in the day... They would pull data and send us a bill for the cars that "matched" their leads.
     
    #8 john.quinn, Jan 19, 2019
    • Funny Funny x 1
  9. Alex Snyder

    Alex Snyder
    Expand Collapse
    President Skroob

    First Name:
    Alex
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    axsnyder
    Joined:
    May 1, 2006
    Messages:
    2,605
    Likes Received:
    893
    Location:
    Vermont
    Jeffrey laid it all out during the show and will be sharing a write-up. Use your wife’s Facebook account to watch or wait for the written version. You’d rather get it from Tognetti than me.
     
    #9 Alex Snyder, Jan 19, 2019
    • Funny Funny x 1
  10. john.quinn

    john.quinn
    Expand Collapse
    Sr. Refresher

    First Name:
    John
    Dealer or Company Name:
    DealerRefresh
    Twitter Handle:
    JohnGQuinn
    Joined:
    Dec 2, 2009
    Messages:
    877
    Likes Received:
    357
    Well geez louise President Skroob, how's about the cliff notes? You're leaving the DR audience in suspense!
     
    #10 john.quinn, Jan 19, 2019
    • Funny Funny x 3
Page 1 of 5

Share This Page

This forum sponsored by...