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Part of my laptop start up routine is to open the UTM builder. I have a list of parameters that I use for different areas, so my Analytics account will display traffic the way I want. Works pretty nice, saves the last URL I had in there, which makes it nice when I am building links to send out of CRM, so I will put:


Campaign Source: Email

Campaign Medium: date-{FirstInitialLastName}

Campaign Name: CRM


For social:

Campaign Source: {SocialChannel}

Campaign Medium: date-{PostDesc}

Campaign Name: Social


So on, and so forth.