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I do think that having precise UTM guidelines for each vertical is useful for people in those verticals. As a vendor of UTM tracking software, I myself find it difficult to talk in generic terms to my customers who come from different verticals. So having specific recommendations definitely help.I just downloaded the UTM guideline report. I agree with a lot of guidelines in the report, e.g. use lowercase, no spaces, etc. In fact, Terminus helps enforce these things.Based on some automative data from the guide, I created a sample convention for UTM campaign name . The campaign names generated from this should be easily searchable in Google Analytics using filters.[ATTACH=full]3945[/ATTACH]It's also difficult to define exactly what goes in UTM Campaign vs UTM Content. My general guideline is to keep copy related stuff (CTA, position information, banner sizes, etc.) in UTM content and everything else in UTM campaign.
I do think that having precise UTM guidelines for each vertical is useful for people in those verticals. As a vendor of UTM tracking software, I myself find it difficult to talk in generic terms to my customers who come from different verticals. So having specific recommendations definitely help.
I just downloaded the UTM guideline report. I agree with a lot of guidelines in the report, e.g. use lowercase, no spaces, etc. In fact, Terminus helps enforce these things.
Based on some automative data from the guide, I created a sample convention for UTM campaign name . The campaign names generated from this should be easily searchable in Google Analytics using filters.
[ATTACH=full]3945[/ATTACH]
It's also difficult to define exactly what goes in UTM Campaign vs UTM Content. My general guideline is to keep copy related stuff (CTA, position information, banner sizes, etc.) in UTM content and everything else in UTM campaign.
