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The 5 core UTM parameters:

• utm_source (Required) – Identifies the traffic source (e.g., google, facebook, newsletter)
• utm_medium (Required) – Campaign medium (e.g., cpc, email, social)
• utm_campaign (Required) – Campaign name (e.g., summer_sale_2024)
• utm_term (Optional) – Paid keywords (e.g., cheap+flights)
• utm_content (Optional) – Ad variation (e.g., banner_ad or text_link)

Example URL: [URL unfurl="true"]https://www.flightarabia.com/?utm_source=google&utm_medium=cpc&utm_campaign=dubai_promo&utm_term=cheap+dubai+flights[/URL]

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2. How to Implement 

Method 1: Manual UTM Links (For Ads & Emails)

Add UTM tags directly to URLs in:

• Google Ads
• Facebook/Instagram ads
• Email campaigns (Mailchimp, Sendinblue)

Example for a Facebook Ad:

[URL unfurl="true"]https://www.flightarabia.com/?utm_source=facebook&utm_medium=social&utm_campaign=winter_getaway[/URL]

Method 2: Google Analytics Module

1. Go to Modules > Analytics > Google Analytics
2. Enable "Enable UTM Tagging"
3. Add your Google Analytics Tracking ID
4. UTM data will auto-track in GA4

Method 3: UTM Builder Tools

Use free tools like:

• Google Campaign URL Builder
• Bitly (for shortened UTM links)

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3. Best Practices

✅ Use lowercase letters (e.g., utm_source=facebook, not utm_source=Facebook)

✅ Be consistent (Use the same naming for the same campaign)

✅ Avoid spaces (Use + or - instead, e.g., summer+sale)

✅ Track in Google Analytics (Check Acquisition > Campaigns)

Example for Email Campaign:

[URL unfurl="true"]https://www.flightarabia.com/?utm_source=newsletter&utm_medium=email&utm_campaign=june_discounts&utm_content=cta_button[/URL]

To see UTM performance:

1. Google Analytics → Acquisition > Campaigns
2. PrestaShop Stats → Statistics > Traffic & Referrers

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5. Common Mistakes to Avoid

❌ Missing UTM tags (Leads to "Direct / Untracked" traffic)

❌ Typos in parameters (e.g., utm_soruce instead of utm_source)

❌ Overcomplicating names (Keep it simple: utm_campaign=ramadan_2024)