Just a comment about this controversy.
My company occupies a similar space in the auto industry, as we also do advertising and marketing. We have been in this business for about twelve years, and work with both traditional and digital media, and have about a dozen automotive clients. In some respect, we are competitors to C-4 Analytics, as we do some of what they do, although from what I can tell, they are strictly digital.
I was asked to attend a meeting that they were holding for a client a few weeks ago. Justin was the presenter, and his presentation centered around what C-4 Analytics was doing for this particular client, and their go-forward plan.
For me, it was very interesting to sit in on. It might be similar to a customer asking a dealer to sit in on another dealer’s presentation.
What I can tell you is this. C-4 has a solid grasp on what it takes to succeed in digital marketing for automobile dealers. They understand all facets of the business, what our goals are, and more importantly, how to put together a plan to try to reach those goals. I found Justin to be extremely intelligent and well versed in the digital space, and his presentation was polished and professional.
I’ve been in dozens of these meetings, where buzzwords are thrown around like it’s a geek convention, and it seems that the goal is to confuse the dealer more than to inform, with the hope of getting a larger slice of the budget.
Justin put forward facts, figures, analysis, and explanations that are the center of any digital marketing plan. His understanding was top notch, and his execution was equally impressive.
This is not an endorsement. There’s a lot about them that I don’t know. But as far as them being just another company in the world of digital automotive marketing, I can tell you with certainty that they are much more than that.
