I was just coming on here to see if anyone was talking about this site! I found some 'interesting' results.
I hadn't heard of them until very recent and see Google really likes them, placing them above Autotrader and Cargurus for many search results. They currently have over 327,000 indexed pages on google.
So looking into it I noticed they are scraping dealer websites and listing dealer inventory without approval from the dealership.
One of our dealers that had requested a feed told us to stop it a week later. She said the leads they were getting were "strange". They weren't very local at all and it's like the car buyer didn't know the dealership was far away either.
So I did some more digging and on one of our dealers it was scraping the inventory from I submitted a lead...
Both times, the lead came back telling me about a completely different dealership. So not related to vehicle I wanted to "check availability" on?? Plus it showed me 5 other vehicle options from dealers in other states. I'm not sure how that helps the car buyer?
But yeah, looks like their play is use your cars to push leads to paying dealers (so the paying dealer sees more leads than they actually are getting)...and confusing the heck out of the car buyer.
I'm still waiting to hear back from my dealer I submitted the lead on to see if he gets any communication. I'm assuming he'll get a sales phone call.