- Apr 7, 2009
- First Name
Uncle Joe Rule #118: "Just because it's a good idea, doesn't mean it'll work".
Why Websites Still Can’t Predict Exactly What You Want
Netflix is rolling back it's giant personalization efforts.
LOLI'm with you on the Netflix suggestions - Pretty sure "Jessica" doesn't want to watch Star Wars the Clone Wars.
I'm not sure I'd go with browser history - kind of the same scenario for Netflix, if basing on a shared computer.
Netflix Algo's failed because leadership failed to understand their users FIRST. In other words, they built a space ship to Mars when their customers really wanted was help to get to grandma's house.Joe,
But big part of the argument against it is; how can you chose the right target in this type of scenario?