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[USER=1920]@Bill Simmons[/USER] is right, 3.6% is great. A dealer doing well is averaging a 3% conversion rate on AutoTrader. I also agree that the website needs some attention and a better provider would yield you great results. With the amount of inventory you have and sales you are trying to achieve, I would consider a service like LotLinx or Automotive Internet Media that deep links your listings on many websites, which pushes traffic back to your website VDP's (as long as it is optimized properly and encouraging visitors to visit your store). As [USER=3]@Jeff Kershner[/USER] asked the stats of the store, it is critical to track these metrics if you want to improve them. If you don't know the numbers it is very challenging to improve upon them.
[USER=1920]@Bill Simmons[/USER] is right, 3.6% is great. A dealer doing well is averaging a 3% conversion rate on AutoTrader. I also agree that the website needs some attention and a better provider would yield you great results. With the amount of inventory you have and sales you are trying to achieve, I would consider a service like LotLinx or Automotive Internet Media that deep links your listings on many websites, which pushes traffic back to your website VDP's (as long as it is optimized properly and encouraging visitors to visit your store).
As [USER=3]@Jeff Kershner[/USER] asked the stats of the store, it is critical to track these metrics if you want to improve them. If you don't know the numbers it is very challenging to improve upon them.
