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Nick,

Idea:


--List and photo every single ding, scratch, tear & stain.--


We did user studies on Carvana.com, they inventory all imperfections. http://www.carvana.com/search/2000004526/2013-ford-f-150-stx


To my surprise, every tester liked the transparency.  Every tester thought all dealers would hide this info. Based on this transparency, all testers considered Carvana a highly reputable dealer.


HTH

Joe