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I can't likely solve your problem overnight, but I do have a few notes from previous experiences that may or may not be helpful.

1. Showing a "Was" price on every vehicle takes all the trust out of that price and makes it look like you have room to negotiate on every vehicle
2. Showing the KBB price on only some vehicles makes it seem like you're hiding it on the rest because you're not priced right
3. Your primary CTA on the VDP is "Apply for a Loan" - should this be the most eye-catching CTA on the page?
4. There's nowhere I can see to actually ask a question - your lead form just says "I have general questions". This could deter people from submitting the form.
5. When I viewed a 3rd VDP a "Bad Credit? No credit?" popup appears. It's incorrectly sized for the modal it's in, but my concern was that my whole perception of your site changed from "Ultimate Rides" to "Sub Prime Rides" as soon as that popped up. I don't know your customer base, but to me it was a big turnoff.