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Are you targeting sub prime?Because, when I look at this site and the first thing I see is an expensive truck and the search box tells me to search "for example Ford Raptor" that can be a confusing message for your customers.Even, if you're not targeting those shoppers - this site is gorgeous, and a bit overwhelming.I'm a used car shopper. Get me to the VDP, ASAP.(and, [USER=3505]@craigh[/USER] offered some great insight as well )
Are you targeting sub prime?
Because, when I look at this site and the first thing I see is an expensive truck and the search box tells me to search "for example Ford Raptor" that can be a confusing message for your customers.
Even, if you're not targeting those shoppers - this site is gorgeous, and a bit overwhelming.
I'm a used car shopper. Get me to the VDP, ASAP.
(and, [USER=3505]@craigh[/USER] offered some great insight as well )
