Hi [USER=3505]@craigh[/USER] thanks for the reply.
1. I took your advice and removed all other pricing and kbb values.
2. I thought educating the customer would work in our favor, but when it comes to a custom vehicle like our wranglers there is no book value. So I can understand why it would give a skewed perception on our pricing.
3. I have this CTA only happen on vehicles priced 10k and under. Because we use sub prime lenders, with instant approval (down payment depending). The reason I put that CTA on those vehicles is to generate more loan apps. Because most people assume they can not get approved on a vehicle and not aware of sub prime lenders.
4. I need to work on changing this what would you recommend.
5. That pop up is not incorrectly sized, if you click that you can fill the app right there in pop up(i thought same at first). My customer base is a bit hard to determine and never consistent. I would say 40% cash. 25% sub prime. 35% prime. We get people who travel to buy vehicles cash, on the other hand we get 3-4 turn down sub primes a week due to lack of down payment.
My goal is to cater to prime and cash buyers purchasing 10k and up vehicles. But at the end of the day I do not think there is enough income locally to support that. Majority of our sales are 10k and under. I have the jeeps and high dollar units to help build a presence of reliable trust worthy vehicles. The way I look at it is if you have ten vehicles priced at 3k and one vehicle priced at 10k, it will be that much harder to sell that 10k vehicle because of what surrounds it. But when people walk around looking at cool jeeps they cant afford, it puts them at ease buying a cheaper vehicle knowing we take pride and also cater to customers with different needs. We sell a few wranglers a month with minimal profit, because we have to compete with new car stores. Also we rarely get customers with enough disposable income to buy a 30k plus vehicle. I hope one day we will be there, for now we will keep selling 10k and under.
Thanks Nick
