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Nothing wrong with helping to educate the consumer but I've found that at times it seems possible to "over educate" the consumer. The consumer is going down their intended path but something gets in the way and places some level of doubt on the path. This usually comes about when questionable pricing and values are introduced.


I'm on a Mac using Chrome and every VDP I visit. I'm being hit with the Apply for Financing pop-up. Every. Single. Time.


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