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Give this a shot and track the changes.. see if you see any changes.That makes sense, I should have clicked around more. This balance is why many of the clients I work with end up having a separate sub-prime site so they can target those people with different messaging and vehicles.Maybe the background could be made black then? It looks bad when it first pops up because it looks like it's only half the box filled. Just show the form right away and save the click.It's an interesting strategy and it certainly could work - I'm not an expert in the customer process for subprime.I've done lots of work with a 250 car dealership in a town of 7000 people where the nearest big town was 45 minutes away - it's a very different business strategy from the dealers that are in the city, but it's not always easy to do. Their biggest benefit was selection, so your differentiation will be different.
Give this a shot and track the changes.. see if you see any changes.
That makes sense, I should have clicked around more. This balance is why many of the clients I work with end up having a separate sub-prime site so they can target those people with different messaging and vehicles.
Maybe the background could be made black then? It looks bad when it first pops up because it looks like it's only half the box filled. Just show the form right away and save the click.
It's an interesting strategy and it certainly could work - I'm not an expert in the customer process for subprime.
I've done lots of work with a 250 car dealership in a town of 7000 people where the nearest big town was 45 minutes away - it's a very different business strategy from the dealers that are in the city, but it's not always easy to do. Their biggest benefit was selection, so your differentiation will be different.
