[USER=8506]@nickb[/USER] - love conversations like this one.
We always say our people are our best asset in this industry, yet it's rare to find a dealer that showcases and/or leverages their people. Dealers typically shy away from this due to the revolving sales door. Though I believe the door wouldn't open as much IF they did leverage their people more often.
Ultimate Rides has some nice rides. Great photo of your Jeeps and Trucks. You can tell someone takes pride in their photography. These photos and descriptions carry over to your facebook page very nicely. You have some content flowing through your blog. But there's something missing...
You and your people!
You're a smaller operation and you're an independent. Let's have some fun with that. Other than your Our Team page, there's NO PEOPLE Not even on your Facebook page. Who's behind Ultimate Rides? Who makes buying a vehicle from Ultimate Rides fun and exciting? Who's buying your vehicles? You have your testimonial page but Who are the people leaving the testimonials?
Where's your dog? All Jeep owners have a dog. Why isn't he made part of the team? Get your people on your VDP. This is where the action happens anyways. And if a shopper happens to come through the back door (direct to VDP), let's show them who they're potentially working with.
VIDEO. You should leverage video. It's easy and effective. Video of your people and your inventory - at the same time. Let's remove some of the robotic atmosphere from the Ultimate Rides website and facebook and showcase who you are.
Friendly faces convert!
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