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It's been more than a month since Google launched Vehicle Listings Ads (VLAs) for all U.S. dealers. Have you tried the new product? If so, how is it performing in terms of cost per click?A dealer who took part in the beta test reported cost-per-click was 30% to 35% of his other paid search. However, since the product has gone nationwide, I've heard a different story: Cost-per-click varies greatly from $.45-$3, compared to Facebook Ads, which is generally $.40 or less.Are you all seeing anything different? What about other performance metrics (e.g. chat sessions, website sessions, etc.) Or are you taking a wait-and-see approach on Google VLA?[ATTACH=full]5878[/ATTACH]
It's been more than a month since Google launched Vehicle Listings Ads (VLAs) for all U.S. dealers. Have you tried the new product? If so, how is it performing in terms of cost per click?
A dealer who took part in the beta test reported cost-per-click was 30% to 35% of his other paid search. However, since the product has gone nationwide, I've heard a different story: Cost-per-click varies greatly from $.45-$3, compared to Facebook Ads, which is generally $.40 or less.
Are you all seeing anything different? What about other performance metrics (e.g. chat sessions, website sessions, etc.) Or are you taking a wait-and-see approach on Google VLA?
[ATTACH=full]5878[/ATTACH]
