Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Here is an aggregated dataset from a bunch of different dealers across Canada representing various OEMs in various markets so far this year for VAs:Average CPC: $1.25 CADCPC Range: $0.45 - $3.69 CADAverage CTR: 0.85%Average Conversion Rate: 0.76% (to website form and/or website call)Conversion Rate Range: 0.00% - 2.34%Most dealers I've worked with typically allocate $500/mo. to this initiative here in Canada right now. It is relatively early in the rollout overall, though I have had a few stores using these since Q4 last year in the alpha. Depending on the inventory count and mix some stores actually have trouble spending so the spend actuals each month can vary.In general I think stores get quite excited about the idea of inventory feeding at the top of a SERP, but practically speaking the majority of search here doesn't trigger a VA currently. I suspect this type of campaign will ultimately land as a small piece of an overall strategy, but it definitely isn't going to be any sort of miracle.
Here is an aggregated dataset from a bunch of different dealers across Canada representing various OEMs in various markets so far this year for VAs:
Most dealers I've worked with typically allocate $500/mo. to this initiative here in Canada right now. It is relatively early in the rollout overall, though I have had a few stores using these since Q4 last year in the alpha. Depending on the inventory count and mix some stores actually have trouble spending so the spend actuals each month can vary.
In general I think stores get quite excited about the idea of inventory feeding at the top of a SERP, but practically speaking the majority of search here doesn't trigger a VA currently. I suspect this type of campaign will ultimately land as a small piece of an overall strategy, but it definitely isn't going to be any sort of miracle.
