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If anyone in the US or Canada needs help getting these set up, please let me know. Currently in Canada you can only serve ads for used inventory. My company was part of the original beta test which started in Q4 of 2021. As far as the question as to how much your budget should be, that really depends on how high you want your impression share to be. Most of my clients start with a $2k p/m spend and tend to increase that budget and decrease either their 3rd party spends or Google text ad spend. My company has clients throughout the US and we are seeing the CPC range anywhere from $0.63-$3.05 however, conversions are running 30% higher than regular text ads (Google SEM/PPC) and they are getting 3-10x higher site traffic than they are getting from 3rd parties.