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I operate a classified ads service in Middle Tennesee, and I investigated Google Auto Ads to see if there was a way for me to push my dealer partner's listings into it. I thought this might be a good way to add value to my partners and my offering since many of them don't have the means to set up merchant services themselves. I have a dealer who I helped evaluate her Auto Ads performance (not through me), and I was quite impressed with the results. Her CPC was well under a dollar and metrics (bounce rate, website interactions, time on site) were very good.Unfortunately, I found that I was going to have to link the merchant services inventory to a Google My Business location (that I own), which would have just been strange. They don't permit me to pass them a location per listing. The result might have been like [USER=545]@Rick Buffkin[/USER] screenshots. The listing location and actual vehicle location would be mismatched.Edit:I just realized that they don't actually have a location on their Auto Ad. They are in cahoots with Google on that one. I guess if you bring enough $$, Google will find a way to take it.
I operate a classified ads service in Middle Tennesee, and I investigated Google Auto Ads to see if there was a way for me to push my dealer partner's listings into it. I thought this might be a good way to add value to my partners and my offering since many of them don't have the means to set up merchant services themselves. I have a dealer who I helped evaluate her Auto Ads performance (not through me), and I was quite impressed with the results. Her CPC was well under a dollar and metrics (bounce rate, website interactions, time on site) were very good.
Unfortunately, I found that I was going to have to link the merchant services inventory to a Google My Business location (that I own), which would have just been strange. They don't permit me to pass them a location per listing. The result might have been like [USER=545]@Rick Buffkin[/USER] screenshots. The listing location and actual vehicle location would be mismatched.
Edit:
I just realized that they don't actually have a location on their Auto Ad. They are in cahoots with Google on that one. I guess if you bring enough $$, Google will find a way to take it.
