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That depends. What do you wager the visibility to be if you depend on autotrader to list your inventory on google vehicle ads?Its a tactic that works significantly better when done direct to the dealership site.Ive seen average CPCs of $0.50 to $1.50, and would consider this a force multiplier in terms of overall shopper reach. In some markets, google is already demoing delivering a the listing ad when someone searches for a dealership by name.Dollar for dollar, if you compare the amount of eyeballs you buy on autotrader (or any other 3rd parties) for the monthly subscription cost, vs the $1500-$3000 spent VLAs, its likely that you will reach more overall shoppers on google.if the traffic converts after the fact, is a tougher question, but I would certainly rank the quality of it higher than display ads or many other current volume drivers available in digital.
That depends. What do you wager the visibility to be if you depend on autotrader to list your inventory on google vehicle ads?
Its a tactic that works significantly better when done direct to the dealership site.
Ive seen average CPCs of $0.50 to $1.50, and would consider this a force multiplier in terms of overall shopper reach. In some markets, google is already demoing delivering a the listing ad when someone searches for a dealership by name.
Dollar for dollar, if you compare the amount of eyeballs you buy on autotrader (or any other 3rd parties) for the monthly subscription cost, vs the $1500-$3000 spent VLAs, its likely that you will reach more overall shoppers on google.
if the traffic converts after the fact, is a tougher question, but I would certainly rank the quality of it higher than display ads or many other current volume drivers available in digital.