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Hey Gang,


Quick update on VLA being rolled into Performance Max


You have the ability to run a feed only campaign. The campaign type in the setup is really all that changes. Just make sure you have your GA4 conversions dialed in with proper conversions values set in GA4 and you should be good to go!


ALSO: Don't forget to include conversions from any chat tools, call tracking providers, or DR tools as well so the Google Smart Bidding algorithm can deliver the best results!