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Brace yourself for this HOUR LONG rambling with your hosts and cohorts [USER=3156]@Ryan Gerardi[/USER] and [USER=5464]@Chris Leslie[/USER] (CKL).


In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into [USER=111]@emiltsch[/USER] 's recent article on DealerRefresh: 2018 Automotive Marketing Predictions


Talking points include:

  • How dealers will change the way consumer shop and buy vehicles
  • Subscription-based ownership models will increase
  • How vendors will change the way they show value to dealers


[MEDIA=soundcloud]https://soundcloud.com/dealerrefresh/ep-14-industry-dirt-drama-and-dealer-vendor-role-playing-2018-predictions[/MEDIA]