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DR Podcast How can vendors change the way they show value to dealers?

ryan.gerardi

Executive Producer
Mar 17, 2011
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First Name
Ryan
Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL).

In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on DealerRefresh: 2018 Automotive Marketing Predictions

Talking points include:
  • How dealers will change the way consumer shop and buy vehicles
  • Subscription-based ownership models will increase
  • How vendors will change the way they show value to dealers

 
Reactions: Brendan Dolan

Ben_Adler12

Getting Refreshed
Feb 28, 2017
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Ben
Good podcast guys. @Chris Leslie, how would you suggest someone build a relationship with you if you weren't online? There is a great online community, but there's also a lot of dealers who aren't involved with it that are hard to get ahold of.
 

Chris Leslie

Sr. Refresher
Oct 28, 2012
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Chris K
Its a good question @BenAdler and I wish I had a good answer. I am gonna have to stew on that one for a little bit.
 

Alexander Lau

Sr. Refresher
Feb 11, 2015
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First Name
Alex
Transparency (clear indication of KPIs and what they truly mean), at the risk of their own existence will show value. Throw those metrics (vendor model dependent) into a sales attribution model and crunch over time (Does It Sell Cars / DISC). The appropriate vendors should be more than happy to participate. If they've nothing to hide and perform well; they've nothing to worry about right?
 

Ryan Thompson

Sr. Refresher
Apr 21, 2010
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Ryan
is this podcast on itunes? would love to add to my rotation