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DR Podcast How can vendors change the way they show value to dealers?

Mar 17, 2011
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Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL).

In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on DealerRefresh: 2018 Automotive Marketing Predictions

Talking points include:
  • How dealers will change the way consumer shop and buy vehicles
  • Subscription-based ownership models will increase
  • How vendors will change the way they show value to dealers

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Alexander Lau

Feb 11, 2015
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Transparency (clear indication of KPIs and what they truly mean), at the risk of their own existence will show value. Throw those metrics (vendor model dependent) into a sales attribution model and crunch over time (Does It Sell Cars / DISC). The appropriate vendors should be more than happy to participate. If they've nothing to hide and perform well; they've nothing to worry about right?