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DR Podcast How can vendors change the way they show value to dealers?

Mar 17, 2011
210
94
First Name
Ryan
Brace yourself for this HOUR LONG rambling with your hosts and cohorts @Ryan Gerardi and @Chris Leslie (CKL).

In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into @emiltsch 's recent article on DealerRefresh: 2018 Automotive Marketing Predictions

Talking points include:
  • How dealers will change the way consumer shop and buy vehicles
  • Subscription-based ownership models will increase
  • How vendors will change the way they show value to dealers

 
  • 1
Reactions: Brendan Dolan
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Ben_Adler12

Grease Monkey
Feb 28, 2017
67
23
First Name
Ben
Good podcast guys. @Chris Leslie, how would you suggest someone build a relationship with you if you weren't online? There is a great online community, but there's also a lot of dealers who aren't involved with it that are hard to get ahold of.
 

Alexander Lau

Under the Bridge
Feb 11, 2015
2,439
736
First Name
Alex
Transparency (clear indication of KPIs and what they truly mean), at the risk of their own existence will show value. Throw those metrics (vendor model dependent) into a sales attribution model and crunch over time (Does It Sell Cars / DISC). The appropriate vendors should be more than happy to participate. If they've nothing to hide and perform well; they've nothing to worry about right?