- Jul 15, 2026
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- Jake
This is probably an old topic that has been covered but I am curious in the year of our AI overlord how many dealers are actually optimizing your business profile on Apple or Bing?
Yes, both technically borrow some data from Google, and then have the dreaded yelp, cars.com, or facebook reviews, but I am seeing 60% of traffic from iOS devices on dealer websites in some cases.
Obviously all of that traffic isn't direct from the business profile from apple maps, but I would argue Apple Maps is still a viable profile to optimize today, just as much as Google My Business.
Tell me I am wrong and/or crazy on this
Yes, both technically borrow some data from Google, and then have the dreaded yelp, cars.com, or facebook reviews, but I am seeing 60% of traffic from iOS devices on dealer websites in some cases.
Obviously all of that traffic isn't direct from the business profile from apple maps, but I would argue Apple Maps is still a viable profile to optimize today, just as much as Google My Business.
Tell me I am wrong and/or crazy on this
